2011 has been a wonderful year. I wrote quite a few press releases and pitched you a story or two (check your inbox). I have also learned better etiquette as I navigate our different, yet complimentary, industries. With this in mind, I have decided that 2012 is going to be the year when journalism and public relations will work in harmony together. To achieve this, I am making a New Year’s Resolution with journalists in mind:
As a PR professional, I promise to research your work by reading recent articles so my press releases will always be relevant and engaging. Not only will this save you time, but I also believe it will open the door to a mutually beneficial relationship.
I will not call you on a Friday at 5 p.m. I know that you have deadlines to meet and I will respect them. I will, however, email and call you early on in the week. When I do call you, I promise to say things quickly, clearly and concisely. Your time is valuable and I don’t want to waste it.
Lastly, I will ask you to bear with me. While I understand that not everything my organization or my client does is newsworthy to you, we are proud of the things we feel are worth your time. Just like a mother is proud and wants to tell the world about her child’s accomplishments, we want to share. This is our work, and we appreciate your partnership in communication.
Yes, these are my promises to you, the journalist, for 2012. These resolutions may seem small but I am confident that keeping these promises will result in mutual success for both of us in the New Year.
With kind regards,
Andrea Summers, a PR Professional
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