Adfero Group Named as a Finalist for Silver, Bronze and Iron 2009 Sabre Awards

April 3rd, 2009 -

WASHINGTON, DC – This week, the Holmes Group announced that Adfero Group has been named as a finalist for three SABRE Awards, which honor public relations firms for “superior achievement” in developing communications campaigns.Adfero’s work with the American Medical Association’s (AMA) Patients’ Action Network received a nomination in the Health Care Providers category of the Silver SABRE Awards group. Adfero helped the Patients’ Action Network in its “Preserve Access to Care” campaign to rally patients to advocate against proposed doctor payment cuts. After launching an aggressive online grassroots outreach campaign, which included a pilot social media program utilizing video testimonials from physicians, Adfero helped the AMA win a resounding victory by persuading Congress to delay the cuts by 18-months while stakeholders worked on a viable permanent alternative.

K Street Café, a blog sponsored by Adfero Group, also received Certificates of Excellence in the Bronze SABRE Award Blog category, as well as in the Iron SABRE Award PR Agency Initiative category. The goal of K Street Café is to educate and equip public relations and government relations leaders to become more effective at impacting public policy through the sharing of communications advocacy best practices The introduction of K Street Café turned many heads in the public affairs world, generating coverage in Inside the Beltway publications like The Hill, The Politico, Roll Call and National Journal.

The winners of the SABRE Awards will be announced at a gala dinner held at Cipriani’s 42nd Street in New York on May 12, 2009.

About Adfero Group
Adfero Group is a pioneering public relations firm that integrates sophisticated digital strategies with traditional communications tactics to advance our clients’ public affairs or business agendas. Adfero’s novel mix of offline and online tactics helps corporations, associations and government entities communicate effectively in today’s constantly evolving media environment. As new communications methods emerge, Adfero will continue to be among the first to master them to ensure our clients are fully engaged in the conversations that matter. Learn more about Adfero’s work at www.adfero.com.