CQ Roll Call, a leading publication covering Capitol Hill news since 1955, interviewed Adfero Partner Chris Battle about the newest changes to the website, FreeEnterprise.com. Specifically, Battle commented on the potential of this website becoming an information source that could influence public debate in a pro-growth agenda. An excerpt from Battle’s placement in the article is below. To read the full article, go to CQ Roll Call.
CQ ROLL CALL
Jan. 24, 2012 – Midnight
U.S. Chamber Pushes Online Lobbying Blitz on Jobs
By Kate Ackley, Roll Call Staff
Schaper added that after the State of the Union address, business interests would make their voices heard “loud and clear.”
One portal to getting its message out is the chamber’s FreeEnterprise.com website, which Schaper and other chamber strategists say they envision as something of a right-leaning, pro-business Huffington Post, complete with news of the day, blog posts and opinion pieces from business leaders.
Chris Battle, a partner with the Adfero Group, which is helping the chamber on communications strategy, said FreeEnterprise.com is not a typical association website.
“The chamber’s not trying to hide that it is a chamber property,” he said of the site. “But what makes it credible is the outside sources who are contributing. … It has the potential to become an information source and to influence the public debate by providing news and views that are sympathetic to a pro-growth agenda. And you see this coming to a head for the State of the Union.”
At the same time, the chamber is taking out an ad buy in publications such as the Wall Street Journal and USA Today as well as paying for a sponsorship of Politico’s Playbook daily email.
“We’re just making sure that we have got every available channel — social media, traditional,” Schaper said.
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