In an article featured in PR Week on January 1st, Adfero Group’s Jeff Mascott spoke about the impact of online videos used by constituents to reach representatives.

Online Grassroots Initiatives Continue to Accrue Supporters

by Jaimy Lee

Much attention during the 2008 presidential election focused on how President Barack Obama leveraged the Web and online organizing during his campaign.

In the year since his inauguration, online grassroots has become a key element to successful integrated public affairs programs and can be used to address any issue.

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