Matthew Zablud, Partner at Adfero Group, shared his thoughts on using social media in advocacy efforts in this week’s The Hill K Street Insider.

Advocacy tips from a traveling Indian food truck
By Matthew Zablud

What can advocacy and political professionals learn from a traveling Indian food truck? When you are talking about the Fojol Bros’ “traveling culinary carnival,” it seems, quite a lot!

First off, they know how to reach D.C. audiences, they are masters of getting attention on a limited budget, they are working to build a community of support using social media, and they are proactively engaging their detractors. Obviously, part of their appeal is also that they offer delicious Indian food at street-vendor prices — but hey, you get where we are going with all this.

Read the full article here.

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