AVA Award Recognition

February 15th, 2012 -

As we reflect on the work we have produced for our clients, one measure of quality we use is awards. After all, who doesn’t like a shiny trophy? In measuring ourselves against the best of the best in our industry, our work is compared, evaluated and ranked by respected leaders and judged objectively.

Adfero Group was recently honored by members of the Association of Marketing and Communication Professionals with five prestigious AVA Awards.

The AVA Awards is an international competition that recognizes outstanding work ranging from audio and video production to website and interactive development.

The DiscoverMI microsite we produced for the Society of Nuclear Medicine was awarded a Platinum award. This patient-centric design provides help and hope to patients who benefit from molecular imaging. With simple navigation and an interactive glossary, patients are able to learn valuable facts, watch videos and find relevant resources.

Our production of an attractive and functional microsite for the International Franchise Association’s Small Business Lending Hub was honored with a Gold award. The microsite serves as an arena for news and an information resource for franchisees, franchisors and lenders/providers.

Our work for American Airlines Cargo was recognized with two Gold awards. The AA Cargo Business Insights website was honored for being an easily navigable expert news and opinion source on air cargo industry issues. The associated blog was also separately recognized. Both the new website and blog have increased traffic and generated new business through thoughtful analytical posts promoted to a highly targeted audience.

Lastly, we were proud to receive a Gold award for our work with 4K for Cancer.  We redesigned 4k for Cancer’s web presences, consolidating their multiple websites into a single dynamic site showcasing rider blogs, geo-tracking maps and photos/videos. Soon after the launch of the website, the organization exceeded their fundraising goal by over $80,000 and generated over 500 blog posts from writers.

Adfero is honored by the acclaim we have received for work we were proud to produce, and look forward to continuing our tradition of high-quality, cutting-edge and award-winning work for all of our clients this year.

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