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	<title>Adfero Group</title>
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	<link>http://www.adfero.com</link>
	<description>Public Relations, Issue Advocacy, Public Affairs, Grassroots, Washington D.C</description>
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		<title>National Press Club and Adfero Group Launch “Get PR Smart”</title>
		<link>http://www.adfero.com/nationalpressclubandadferogrouplaunchget-pr-smart/</link>
		<comments>http://www.adfero.com/nationalpressclubandadferogrouplaunchget-pr-smart/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 19:40:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Holding Bin]]></category>
		<category><![CDATA[News Releases]]></category>

		<guid isPermaLink="false">http://www.adfero.com/?p=711</guid>
		<description><![CDATA[The National Press Club (NPC) and Adfero Group announced today “Get PR Smart,” a series of continuing education events custom-tailored for public relations and communications professionals. The series will cover a variety of topics including how social media has changed the way reporters, sources and communication professionals interact, as well as learning how to use new, inexpensive technologies to get a client’s message in front of the right audience.]]></description>
			<content:encoded><![CDATA[<p><strong>2010 Continuing Education Series Helps Public Relations Pros Keep Up With New Trends</strong></p>
<p><strong>WASHINGTON </strong>(March 11, 2010) – The National Press Club (NPC) and Adfero Group announced today “Get PR Smart,” a series of continuing education events custom-tailored for public relations and communications professionals. The series will cover a variety of topics including how social media has changed the way reporters, sources and communication professionals interact, as well as learning how to use new, inexpensive technologies to get a client’s message in front of the right audience.</p>
<p>“Given that many of NPC members are non-journalist communication professionals, we’re excited to partner with Adfero Group to provide those valued members with timely and relevant training that will help them succeed in an intensely competitive field,” William McCarren, executive director of the National Press Club, said.</p>
<p>Events throughout the year will include three half-day conferences with panelists from a variety of backgrounds discussing topics relevant to today’s PR practitioner, as well as six classroom-style educational seminars focused on the study and practical application of new tools and technologies in the PR world.</p>
<p>“Since the media landscape is changing so rapidly, PR professionals constantly need to learn new things and hone their skills,” said Jeff Mascott, managing director of Adfero Group. “Adfero is proud to partner with the prestigious National Press Club to bring out the best in our profession.”</p>
<p>The first event in the series begins on March 26 with future events running through December of 2010.  Events are open to both members and non-members.  To see a calendar of seminars and conferences and register, please visit <a href="http://www.press.org/prsmart/">here</a>.<br />
<em><br />
The National Press Club is the world&#8217;s leading professional organization for journalists. Founded in 1908, the Club has 3,500 members representing most major news organizations. Each year, the Club holds more than 2,000 events including news conferences, luncheons and panels, and more than 250,000 guests come through its doors. For more information about the Club and its programs go to <a href="http://www.press.org/">press.org</a>. </em></p>
<p><em>Adfero Group is a pioneering public relations firm that integrates sophisticated digital strategies with traditional communications tactics to advance our clients’ public affairs or business agendas. Adfero’s novel mix of offline and online tactics helps corporations, associations and government entities communicate effectively in today’s constantly evolving media environment. Learn more about Adfero’s work at <a href="http://www.adfero.com/">adfero.com</a>.</p>
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		<title>Skype: The Next Best Thing to Being There</title>
		<link>http://www.adfero.com/skype-the-next-best-thing-to-being-there/</link>
		<comments>http://www.adfero.com/skype-the-next-best-thing-to-being-there/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 15:57:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[In The News]]></category>
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://www.adfero.com/?p=689</guid>
		<description><![CDATA[Michael Wm. Schick, Partner at Adfero Group, shared his thoughts on how technology used for personal communications across the global can be leveraged by members of Congress, trade associations and global organizations in this week’s The Hill K Street Insider.]]></description>
			<content:encoded><![CDATA[<p>Michael Wm. Schick, Partner at Adfero Group, shared his thoughts on how technology used for personal communications across the world can be leveraged by members of Congress, trade associations and global organizations in this week’s The Hill K Street Insider.<br />
<a href="http://thehill.com/business-a-lobbying/k-street-insiders/k-street-insiders/84599-skype-the-next-best-thing-to-being-there"><br />
Skype: The next best thing to being there</a><br />
By Michael Wm. Schick</p>
<p>It wasn’t too long ago that the notion of seeing and talking to someone thousands of miles away via a portable device was the stuff of science fiction. Today it’s as real as Team USA setting the record for the most medals won by any country ever in a Winter Olympics.</p>
<p>Most of us would have preferred to be in Vancouver rather than watching the Olympics on television, but if you can’t be there, video is the next best thing. Which is just what the founders of Skype were thinking.</p>
<p>Read the full article <a href="http://thehill.com/business-a-lobbying/k-street-insiders/k-street-insiders/84599-skype-the-next-best-thing-to-being-there">here</a>.</p>
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		<title>Adfero Group mentioned in PR Week article about Microsoft’s launch of Technology Academics Policy (TAP)</title>
		<link>http://www.adfero.com/adfero-group-mentioned-in-pr-week-article/</link>
		<comments>http://www.adfero.com/adfero-group-mentioned-in-pr-week-article/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 22:58:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[In The News]]></category>
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://www.adfero.com/media/adfero-group-mentioned-in-pr-week-article-about-microsoft%e2%80%99s-launch-of-technology-academics-policy-tap/</guid>
		<description><![CDATA[PR Week recently covered the launch of Technology Academics Policy (TAP), an online policy forum for academics supported by Microsoft. Adfero worked with TAP to promote the new Web site through traditional and social media.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.prweekus.com/microsoft-creates-policy-forum-for-academics/article/161027/"><strong>Microsoft Creates Policy Forum for Academics</strong></a></p>
<p>WASHINGTON: Microsoft launched an online forum January 6 for the academic community to participate in a dialogue about policy issues relating to the technology industry.</p>
<p>The company will not be participating in the forum, but is asking academics to submit articles, blogs, and event listings about intellectual property, cloud computing, antitrust, the knowledge economy, and privacy, said Kathryn Neal, academic relations director for Microsoft.</p>
<p>The forum is called Technology Academics Policy (TAP). It is aimed at journalists, Capitol Hill staffers, think tanks, and other decision makers.</p>
<p>“We thought it would be good to have a central site where people could be exchanging ideas,” she added. “The purpose was to highlight a lot of the good work that&#8217;s being done in academic institutions on technology policy issues.”</p>
<p>Academic institutions that are participating include UC Berkeley, Harvard University, Northwestern University, and Stanford Law School.</p>
<p>Microsoft, which hired Adfero Group in summer 2009 to support the program, also created a presence for TAP on Twitter, YouTube, LinkedIn, Digg, and Facebook. Academic participants can engage in each medium, including posting videos to YouTube, noted Neal.</p>
<p>To read the full article (subscription required) <a href="http://www.prweekus.com/microsoft-creates-policy-forum-for-academics/article/161027/">click here</a>.</p>
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		<title>Adfero Partner Chris Battle Quoted in a Series of CQ Homeland Security Articles</title>
		<link>http://www.adfero.com/adfero-partner-chris-battle-quoted-in-a-series-of-cq-homeland-security-articles/</link>
		<comments>http://www.adfero.com/adfero-partner-chris-battle-quoted-in-a-series-of-cq-homeland-security-articles/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 22:37:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[In The News]]></category>

		<guid isPermaLink="false">http://www.adfero.com/media/adfero-partner-chris-battle-quoted-in-a-series-of-cq-homeland-security-articles/</guid>
		<description><![CDATA[Adfero Partner Chris Battle was quoted in a three-part CQ Homeland Security series where over two-dozen leaders and thinkers in the field were asked three simple questions: What was the best move the Obama administration made in homeland security in 2009, what was the worst move, and what is the biggest challenge the administration faces in 2010?]]></description>
			<content:encoded><![CDATA[<p><strong>Homeland Security Experts Weigh in: Obama’s Best Move in 2009?</strong></p>
<p>by Rob Margetta, CQ Staff</p>
<p>With the new year beginning, it’s time once again to take stock of how homeland security fared in 2009 and what could be in store in 2010. CQ Homeland Security contacted more than two-dozen leaders and thinkers in the field to ask three simple questions: What was the best move the Obama administration made in homeland security in 2009, what was the worst move, and what is the biggest challenge the administration faces in 2010?</p>
<p>The answers are as varied as homeland security is diverse. Some were colored by the attempted bombing of Northwest Airlines Flight 253 on Christmas Day.</p>
<p>In this first installment of a three-part series, respondents answered the question, what is the best move the Obama administration made in homeland security in 2009?</p>
<p><strong>Christopher Battle</strong>, partner at the Adfero Group: “Appointing a cyberczar.”</p>
<p>To view the entire article, <a href="http://homeland.cq.com/hs/display.do?dockey=/cqonline/prod/data/docs/html/hsnews/111/hsnews111-000003275584.html@allnews&amp;metapub=HSNEWS&amp;seqNum=3&amp;searchIndex=0">click here</a> (subscription required).</p>
<p><strong>Homeland Security Experts Weigh in: Obama’s Worst Move in 2009? </strong></p>
<p>by Rob Margetta, CQ Staff</p>
<p>In part one of CQ Homeland Security’s series kicking off 2010, we asked experts to define the Obama administration’s best homeland security move in 2009. Today, we’re taking the opposite tack, asking them to name the administration’s biggest misstep.</p>
<p>The answers varied, but a few themes emerged, including the administration’s handling of the Guantanamo Bay detainees, the attempted Christmas Day bombing of Northwest Airlines Flight 253 and the creation of the White House cybersecurity coordinator’s position. Many respondents had trouble picking just one.</p>
<p><strong>Christopher Battle</strong>, a partner at the Adfero Group: “Worst: giving no power to the cyber czar to effect policy. Second worst: the decision to neuter the 287(g) program [which authorizes local police to enforce federal immigration laws]. It is unlikely that the administration is serious about tackling internal immigration enforcement without partnering with local law enforcement. The five [thousand] or six thousand agents at ICE, which also have a remarkably broad jurisdiction of other criminal investigations, cannot possibly locate and deport the ten-plus million illegal immigrations currently living in the United States.”</p>
<p>To view the entire article, <a href="http://homeland.cq.com/hs/display.do?dockey=/cqonline/prod/data/docs/html/hsnews/111/hsnews111-000003275933.html@allnews&amp;metapub=HSNEWS&amp;seqNum=2&amp;searchIndex=0">click here</a> (subscription required).</p>
<p><strong>Homeland Security Experts Weigh In: Obama’s Biggest Challenge in 2010?</strong></p>
<p>by Rob Margetta, CQ Staff</p>
<p>In this third and final part of CQ Homeland Security’s series kicking off the new year, we ask experts to name the biggest homeland security challenge the Obama administration faces in 2010.</p>
<p><strong>Christopher Battle,</strong> a partner at the Adfero Group: “Living up the promise to enact comprehensive immigration reform. It was only a couple of years ago that the Bush administration made an all-out push to do the same. The country is divided on this issue in nontraditional and complex ways. It’s not a simple matter of partisan opposition, and the Democratic Congress cannot steamroll the minority. There are conservatives vs. conservatives, liberals vs. liberals, Republicans vs. Republicans, Democrats vs. Democrats, cats vs. dogs — you name it.</p>
<p>To view the entire article <a href="http://homeland.cq.com/hs/display.do?dockey=/cqonline/prod/data/docs/html/hsnews/111/hsnews111-000003276213.html@allnews&amp;metapub=HSNEWS&amp;seqNum=1&amp;searchIndex=0">click here</a> (subscription required).</p>
]]></content:encoded>
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		<title>Adfero Partner Jeff Mascott Quoted in PR Week</title>
		<link>http://www.adfero.com/adfero-partner-jeff-mascott-quoted-in-pr-week/</link>
		<comments>http://www.adfero.com/adfero-partner-jeff-mascott-quoted-in-pr-week/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 15:02:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[In The News]]></category>

		<guid isPermaLink="false">http://www.adfero.com/media/adfero-partner-jeff-mascott-quoted-in-pr-week/</guid>
		<description><![CDATA[In an article featured in PR Week on May 11th, Adfero Group’s Jeff Mascott spoke about the impact of online videos used by constituents to reach representatives. ]]></description>
			<content:encoded><![CDATA[<p>In an article featured in PR Week on January 1st, Adfero Group’s Jeff Mascott spoke about the impact of online videos used by constituents to reach representatives.</p>
<p><strong>Online Grassroots Initiatives Continue to Accrue Supporters</strong></p>
<p>by Jaimy Lee</p>
<p>Much attention during the 2008 presidential election focused on how President Barack Obama leveraged the Web and online organizing during his campaign.</p>
<p>In the year since his inauguration, online grassroots has become a key element to successful integrated public affairs programs and can be used to address any issue.</p>
<p>To read the entire article, <a href="http://www.prweekus.com/pages/login.aspx?returl=/online-grassroots-initiatives-continue-to-accrue-supporters/article/160163/&amp;pagetypeid=28&amp;articleid=160163&amp;accesslevel=2">click here </a>(subscription required).</p>
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