Media Relations and Communications Strategy
You have a story to tell. But how do you get journalists or bloggers to listen, and more importantly, to convey your message to others?
Adfero offers a full range of media relations services to assist you in every step of planning and implementing an effective media and blogger outreach campaign. Our savvy PR professionals know how to get you in front of the right people at the right time. We make sure you deliver your message succinctly, compellingly and confidently.
Our team is comprised of former journalists and press secretaries, so we understand exactly what a reporter needs and how to handle even the most hostile interview situations. We engage with bloggers every day. In fact, some of our staffers blog regularly themselves, so we know the best way to approach influential bloggers with timely and relevant information. We can also help you with your overall strategies to engage various social network communities. No matter who is writing or reporting about you, Adfero will position your organization or issue in the most favorable light possible.
Trying to get in the news is one thing. Trying to keep out of it during a crisis is quite another. Adfero has the deep experience, fast thinking and steady judgment you need in a crisis situation. We’ll help you neutralize or counteract any collateral damage that can be inflicted intentionally or accidentally on your organization’s reputation and brand. Our goal is to make you look good, even in bad times.
Whatever situation you find yourself in, we’ll walk you through the message development phase – from drafting to testing to refining – to make sure your message is precise and convincing. Should they need it, we’ll media train your spokespeople to deliver your message in a variety of interview settings, from print to broadcast to online venues.
Adfero’s staff includes a number of superb writers – including former speechwriters and editors – who can craft your op-ed, speech, letter to the editor, matte article or blog comment in language that is powerful, pithy and persuasive.
Our media relations team can also manage logistics and drive attendance to press conferences and other events where you want media coverage. In addition, we offer a host of valuable media relations services, including video production, b-roll production and distribution, satellite media tours, radio media tours, media monitoring, blog monitoring and still photography.
Whatever the challenge, Adfero has the strategic and tactical expertise you need to make the most of media.