Professional Development & Industry Best Practices
“Knowledge is power.” That statement was true when Sir Francis Bacon said it four centuries ago, and it’s still true today.
At Adfero, we love to learn. We are always in the relentless pursuit of discovering new and better ways to serve our clients. In fact, we spend, on average, more than $5,000 per employee each year on professional development and continuing education.
But we also enjoy sharing knowledge with others. For years, Adfero has hosted many conferences, symposia and workshops designed to help public affairs and public relations professionals keep up with the latest strategies and tactics. Our featured speakers are well-known and highly respected experts from the diverse worlds of media, government, politics, industry, advertising, academia and non-profits. These educational events deal with the most important emerging trends and tools that are influencing ideas and shaping debates. We deal with timely, relevant and cutting-edge subjects, such as
- Social Networking, Viral Campaigns and the Use of Humor
- Intelligence, Media Monitoring and Tracking the Buzz
- Amassing a Grassroots Army to Engage in Elections
- Tactics that Really Get the Attention of Hill Staffers
- How to Create a Winning Integrated Advocacy Campaign
- Utilizing New Media to Measure Effective Communications Strategies
- Planning Your Online Legislative Affairs and Advocacy Campaign
These Adfero-sponsored events are hugely popular and widely attended. In fact, even our competitors show up. Of the hundreds of people who attended our last three series, individuals from more than 30 rival public relations or public affairs firms were on hand. We are honored that such talented people are taking advantage of these valuable learning opportunities.
Events aren’t the only way we share knowledge. We also have created a blog in which public relations and government relations practitioners can share best practices in the world of public affairs communications. K Street Café is a brand new collaborative blog where experts discuss new and novel ways that advocacy organizations are using technology, the Internet and social media to shape public policies in Washington, D.C.
More than a dozen of the savviest public affairs observers from the corporate, trade association, think tank and non-profit worlds highlight and analyze the latest trends in the shift from one-directional communications to multi-layered conversations as the method of choice for individuals engaged in issue advocacy. K Street Café is where fresh ideas flourish and ultimately empower more people to become involved in participatory democracy.
At the heart of it all, the power of knowledge is the driving force that brings about positive change. And in some small way, Adfero is proud to be doing its part in the learning process.