Digital Strategies, Social media & Web 2.0

Few public relations firms, large or small, can rival Adfero’s experience and expertise with innovative digital media.  While we are leaders of the pack, we won’t rest on our laurels.  We are constantly learning how to master new and improved ways to reach the world online.  To succeed in today’s evolving media landscape, you really can’t afford to trust your project to novices.  With Adfero leading the way, you not only get cutting-edge products, but also the peace of mind that nobody does it better.  Here’s just a sample of what we can do for you:

Social Networking – An ever-increasing number of professionals are conducting business on social networking sites like LinkedIn and Facebook.  In fact, the average user age of Facebook is 35.  To make sure your organization takes advantage of these valuable channels of information, Adfero can:

• Establish an official presence on key social networking sites
• Create “Group” pages where individuals can opt-in to support issue campaigns
• Actively recruit social networking champions to help spread the word
• Develop interactive social network applications to encourage viral dissemination of key messages
• Identify sympathetic issue groups and cultivate alliances on social networking sites

Web Site Enhancement - Adfero can conduct an analysis of your current Web platform and recommend enhancements to ensure that users can easily find key information and engage to receive something of value from your site – increasing the chances of return traffic and consistent support.  We can also quickly build issue micro-sites featuring dynamic and highly interactive content to help highlight your organization’s message points and positions. 

Search Engine Optimization (SEO) – Search engines pull results based upon a Web site’s ranking.  The higher your ranking, the more searchers will visit your site.  Adfero’s SEO process maximizes algorithmic search results for targeted keywords, combined with link building and other strategies to break through the clutter of search results and drive as much traffic as possible to your Web site.

Viral Video – Adfero can produce a customized video or animation to be uploaded to a range of video sharing sites such as YouTube and Soapbox.  Because these sites are easy to forward to friends or others who might find the subject interesting or entertaining, your message spreads virally and exponentially.