Introducing Adfero Group’s New Vice President, Jeff Robertson

July 21st, 2011 - by Chris Battle

We are excited to welcome Jeff Robertson to the Adfero team. Jeff is joining us in the role of Vice President, bringing with him more than 25 years of experience in the public service, with a particularly strong history as a strategic communicator in the homeland security environment. Not only will Jeff be critical to growing Adfero’s homeland security strategic communications practice; he will also be a key player in our effort to grow our public sector work.

I first got to know Jeff when he served as an officer in the Coast Guard handling public affairs. With his experience in the Coast Guard, he brings an understanding of law enforcement, emergency management, and operational leadership. The credentials he earned in this role (he held many in the Coast Guard) led to him being recruited as Assistant Commissioner for Public Affairs at U.S. Customs and Border Protection (CBP).  Jeff earned a sterling reputation for guiding Commissioner Ralph Basham and the 53,000-person border security agency through challenging times, dealing with tough reporters asking tough questions. He advised the Commissioner on all public relations, messaging, media relations, and communication issues. Jeff also brings some experience as a security industry consultant and was most recently Outreach Director for the Homeland Security Institute based in Arlington, Va.

If you want to get a feel for Jeff’s strategic thinking, check out some of the work he contributed to regarding technology and change management, counter-terrorism and disaster response. I am particularly excited about working with Jeff to advance the role of social media in the realm of emergency response and offering training in crisis communications support to our clients in general. I’m also looking forward to his help in growing the readership of Security Debrief, the premier blog dedicated to homeland security matters.

By adding Jeff to Adfero, we add strength, expertise and experience to a team that has already been recognized by PR News as one of the “Best Places to Work in PR.” It just keeps getting better here at Adfero, and it’s rewarding to see the firm continue to successfully recruit the best and brightest in the world of strategic communications.

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