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In the News

March 5th, 2010

Skype: The Next Best Thing to Being There

Michael Wm. Schick, Partner at Adfero Group, shared his thoughts on how technology used for personal communications across the global can be leveraged by members of Congress, trade associations and global organizations in this week’s The Hill K Street Insider.

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January 20th, 2010

Adfero Group mentioned in PR Week article about Microsoft’s launch of Technology Academics Policy (TAP)

PR Week recently covered the launch of Technology Academics Policy (TAP), an online policy forum for academics supported by Microsoft. Adfero worked with TAP to promote the new Web site through traditional and social media.

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January 8th, 2010

Adfero Partner Chris Battle Quoted in a Series of CQ Homeland Security Articles

Adfero Partner Chris Battle was quoted in a three-part CQ Homeland Security series where over two-dozen leaders and thinkers in the field were asked three simple questions: What was the best move the Obama administration made in homeland security in 2009, what was the worst move, and what is the biggest challenge the administration faces in 2010?

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January 8th, 2010

Adfero Partner Jeff Mascott Quoted in PR Week

In an article featured in PR Week on May 11th, Adfero Group’s Jeff Mascott spoke about the impact of online videos used by constituents to reach representatives.

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December 8th, 2009

Adfero Group Mentioned in PR Week Article About National Retail Federation

PR Week recently covered a story on the National Retail Federation’s social media outreach efforts with the help of Adfero Group and its client, AVG.

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November 18th, 2009

Promoting a cause through YouTube

Jeff Mascott, Managing Director at Adfero Group, recently wrote about how organizations can learn from the State Department’s use of YouTube for international affairs and outreach.

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October 22nd, 2009

Advocacy tips from a traveling Indian food truck

Matthew Zablud, Partner at Adfero Group, shared his thoughts on using social media in advocacy efforts in this week’s The Hill K Street Insider.

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October 8th, 2009

Chris Battle Discusses the Role of Social Media for Government Communicators

This week, Chris Battle, Partner at Adfero Group and Managing Director of the firm’s Homeland Security Practice, participated in a panel titled, “The Top Things Every Government Communicator Should Consider When Planning for 2010.”

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October 6th, 2009

Matthew Zablud Shares Social Media Insights at U.S. Chamber of Commerce Panel

On September 30th, Matthew Zablud, Partner at Adfero Group, joined a distinguished panel of communication experts to discuss the use and professional insights of social media. Read Mary Fletcher Jones’ overview of the panel discussion from the DC Examiner below.

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August 28th, 2009

Chris Battle Discusses the Role of “Off-the-Record Speeches”

In an article featured in PR News on August 20th, Adfero partner Chris Battle discussed the changing role of media, and that anyone should expect that all public comments may end up on the internet.

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