In the News
Homeland Security Learns to Speak Up, Thanks to Adfero
Homeland security and law enforcement agencies need help to create positive publicity in today’s new media landscape. ADWEEK learns how Adfero Group’s new Homeland Security practice, led by Christopher Battle, has done just that for the Seaport Police, DEA Foundation, and others.
Law Enforcement Learns to Speak Up
By Wendy Melillo
The U.S. chapter of the international port [...]
Social Media Whistles Everybody into the News Pool
The popularity of blogs, message boards and other new media tools allows everybody to report and analyze news – and those making it. ADWEEK takes a look at how some companies – Adfero among them – are embracing citizen journalism by reinventing the press release.
AdWeek
By: Wendy Melillo
WASHINGTON With access to blogs, message boards and other [...]
Congress Needs to Get With the Times on Communication
From Roll Call
Adfero’s Chris Battle penned a featured guest column in the June 21 edition of Roll Call. A former Chief of Staff, Battle encourages Members to get with the times and welcome, not discourage increasing amounts of constituent email.
Roll Call
By: Christopher Battle
As a former chief of staff on Capitol Hill, I sympathize with [...]
“How to Befriend a Blogger”
MoreAdfero Group’s Jeff Mascott Quoted in PR Week
From PR Week
Adfero Group Managing Director Jeff Mascott is quoted in the April 2 edition of PR Week in an article about effective use of email on the Hill. Said Mascott, “A smart campaign, to have more impact, should provide instructions on how an activist can write the e-mail in their own words.”
PR Week
By: Ted [...]
Getting Heard on Capitol Hill
From The Washington Post and PR Week
Coverage of an event hosted by the U.S. Chamber of Commerce and presented by Adfero Group.
Lobbying in a Web World
The Washington Post
By: Al Kamen
Speaking of doing better on the Hill, sign up now for the U.S. Chamber of Commerce’s April 3 lobbying workshop: “Getting Heard on Capitol Hill.” [...]
Adfero Group Welcomes Chris Battle as President
Coverage in PR Week, The Hill, and more.
National Journal: Image-Makers
National Journal
Chris Battle, most recently the campaign manager for Republican Asa Hutchinson’s failed gubernatorial bid in Arkansas, is back in D.C. with a new job. He has just signed on as a vice president with the Adfero Group, a public-affairs firm formerly known as Rightclick Strategies. [...]
Power To The People
From PR Week
PR Week recently took a look at how broad outreach to constituents, as opposed to lawmakers, can make a significant impact on legislation. Adfero’s own Jeff Mascott is quoted in a sidebar to the article.
PR Week
By: Ted McKenna
In order to reach members of Congress, the most effective approach is through their constituents.
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