Each year, Adfero and The National Press Club team up to provide a continuing education series for communications professionals looking to keep informed and get ahead called “Get PR Smart.” Our first event, to be held June 22nd of this year, is entitled, “How Pinterest Can Help Brand Your Cause.” This seminar will equip you with tips and tactics for leveraging your brand’s cause on Pinterest.

Pinterest, the social media bulletin board that allows users to easily pin (share) their images, has become one of the most frequently visited websites on the internet. Perhaps you know this already; whether you are planning an event, looking for photo inspiration or need some wardrobe direction, you’re on Pinterest. But, Pinterest can be used for more than just putting together a DIY wedding. Pinterest can also be a powerful tool for promoting your organization or cause through images. This concept will cause a shift in thinking for many organizations that are heavy on text and white paper writing.

Come hear Adfero Group’s own Sue Zoldak and Purple Forge’s John Craig discuss how organizations are using Mobile apps to organize, mobilize and engage their target audiences in grassroots advocacy, lobbying and campaigning.

Can opinion research help unlock the key to winning your advocacy effort? From free survey platforms and social media polling to state-of-the-art message testing, we will be discussing the research tools that you can apply to increase your campaign’s effectiveness. Join us as we explore how public affairs campaigns use research to find, reach, and [...]

Afraid of your message getting lost in the excitement of the 2012 presidential elections? Learn strategies for leveraging the election to gain attention for your issues. Confirmed speakers and moderators include*: Bill Greener, Founding Partner, Greener and Hook, LLC Chris Hogan, VP of Communications, International Bottled Water Assoc. Rick Johnson, Managing Director, Lake Research Partners [...]

What’s the best digital arsenal for your audience and budget? Should you be employing ad networks, mobile advertising, sponsored tweets, or iPad apps? We will share lessons learned from banner campaigns to social media campaigns – best practices that you can apply today. Then we’ll take a look at what’s next and how it impacts [...]

For most PR professionals, continuing education means learning about the latest communications tactics.

Over the past year, Adfero Group and the National Press Club have sponsored the Get PR Smart series to focus on exactly these sorts of tactics: how to use the latest social media tools, how to connect more directly with a target audience, and how to effectively engage in media monitoring.

The next event – scheduled for Friday, December 10 – will take a different approach. The seminar will address one of the most important, but often overlooked, subjects for both PR professionals and clients: Establishing a Meaningful Client/Agency Relationship.

Learn the latest techniques and technologies in digital and social PR from our expert panelists, representing organizations including Fortune 500 companies, public relations agencies, trade associations and the U.S. government.

Is your message getting lost in the media filter? Having trouble being heard in the first place?

Join Chris Battle, communications strategist and partner at Adfero Group, to discover how to use various online tactics to deliver messages straight to your target audiences.