Adfero managing partner Jeff Mascott discusses the changing nature of communications and how organizations can best engage with audiences via social media.
December 5th, 2013 - by admin
December 4th, 2013 - by Caroline Sheedy
Unlike the content of many social media platforms, most of what you see on Instagram is truly created by its users. Unsurprisingly, some users took umbrage when they started to see ads in their feed last month.
November 21st, 2013 - by Jeff Mascott
The annual report is arguably the most important document that your organization will distribute all year. Want to make a lasting impression? Take note of these three (relatively underused) trends.
November 7th, 2013 - by Todd Post
You can use the holiday spirit to pitch media (and avoid being a sellout). Here are four tips for achieving more placements and staying off reporters’ “naughty lists.”
November 5th, 2013 - by Tara Vaezi
November 1st, 2013 - by John E. Jones
The Healthcare.gov failure represents a missed chance for the government to set a higher bar for web-based government services.
October 30th, 2013 - by Kalee Long
After 16 days of shutdown, the government is back in action. Did the ability to ‘drunk dial Congress’ help conclude this mess? Probably not. Could a new way to reach audiences and lobby members impact how we as communicators strategize our future advocacy efforts? Maybe.