Attention lovers of digital media and Valentine’s Day: this post is for you. Love it or hate it, Valentine’s Day is a great excuse to show a little love on your company’s website or social media pages. Here are some ideas for sharing the love online.

I continue to read articles (well, see headlines – as I don’t bother to read them) about the “Top 50” or “Top 100” power Twitter users or online influencers. This very concept is ridiculous. Especially when they show up in public relations or advocacy publications.

I just worked my way through multiple social media feeds from federal law enforcement and homeland security agencies. I wanted to stick a paper clip in my eye. The lack of thought put into the posts, and the clear lack of interest in engaging community members, is painfully obvious. The FBI, for example, seems to [...]

Many public relations firms create isolated teams that specialize in certain functions that are parachuted into various accounts when needed. This mentality is why so many firms provide cookie-cutter services to clients. The future of public relations requires integrated strategic consulting services.

Dear Journalist, 2011 has been a wonderful year. I wrote quite a few press releases and pitched you a story or two (check your inbox). I have also learned better etiquette as I navigate our different, yet complimentary, industries. With this in mind, I have decided that 2012 is going to be the year when [...]

Throughout the year, Adfero has had the pleasure of doing pro bono work for two great organizations, So Others May Eat [SOME] and Action to Cure Kidney Cancer [ACKC]. In addition to the great work that our staff does with these organizations, our employees also participate in our tradition of making financial contributions to some wonderful charities.

There are a variety of factors when it comes to getting your website highly ranked in search engines. However, the most important part of SEO has always been content. Content is king when it comes to search results. Yes, there are other tools and factors involved, but they are all secondary to your content and how your visitors are using / sharing that content.

When developing content for your site, you should be thinking of SEO and asking yourself a few key questions.

What does a tweet mean to your organization? How about a like or a comment on Facebook? A retweet or a share? Activity on social media sites can and does mean different things for everyone. For politicians, it affects the difference between victory and defeat, between one more term of service or having to find another job. The 2012 Presidential Election promises to be a battle and my bet is that an effective and strategic social media campaign will make all the difference. With social media efforts that matter this much, we are bound to see sophisticated campaigns that anyone running a social media endeavor can learn from.