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Insights

Prescription for a Healthy Communications Campaign

May 9th, 2013 - by Michael Wm. Schick

Just as a physician should treat each patient differently, a discerning communications pro will help you figure out which course of action is appropriate for you and most likely to succeed.

Insights

3 Ways Mentoring Can Benefit PR Pros

April 29th, 2013 - by Andrea Summers

When PR pros struggle with tough decisions, hearing guidance from someone who has been there before is invaluable.

Insights

Mobile Strategy Doesn’t End with Your Website

April 29th, 2013 - by John E. Jones

Audiences absorb a brand through a variety of channels, and assuming that all mobile roads lead to your responsive website is too narrow of a focus.

Insights

Speculation Defeats Journalism: In Race to First, Truth Loses

April 25th, 2013 - by Todd Post

We all share responsibility during breaking news to prevent the spread of bad information as well as an opportunity to help.

Insights

Pinterest Analytics Feature Gives More Meaning to Outreach

April 25th, 2013 - by Kalee Miller

If you communicate for a brand or cause and haven’t already, it time to jump aboard the Pinterest train.

Insights

Want to Stand Out? Write It by Hand

April 23rd, 2013 - by Caroline Sheedy

There’s something so special about reading someone’s own handwriting, especially in the age of information overload.

Insights

Email Marketing: Open Sesame!

April 16th, 2013 - by Erin Smith Flior

Email marketing is a great tool that enables organizations to contact, message and drive action among their supporters. It’s easy to track, relatively inexpensive and there is a flood of email marketing companies eager for your business who have built platforms that do all of the hard work for you.

Insights

Adding Translation to Your Website

March 19th, 2013 - by Chris Neigh

There are several options for translating a website, but we found Google Translate’s Website Translator to be the best solution for our project.