If you communicate for a brand or cause and haven’t already, it time to jump aboard the Pinterest train.

There’s something so special about reading someone’s own handwriting, especially in the age of information overload.

Email marketing is a great tool that enables organizations to contact, message and drive action among their supporters. It’s easy to track, relatively inexpensive and there is a flood of email marketing companies eager for your business who have built platforms that do all of the hard work for you.

There are several options for translating a website, but we found Google Translate’s Website Translator to be the best solution for our project.

Launching a campaign with no set goals and no established measurement would be akin to flushing your investment. So what are you actually measuring and how useful are those measurements to your goals?

Google declared Really Simple Syndication (a.k.a. RSS) dead yesterday when it announced the discontinuation of their Reader app.

Over the last few years, social media has dominated conversations around marketing. But there is a new and important concept taking root – content marketing – and, by all indications, it’s a trend that is here to stay.

It’s an honor for Adfero to have earned Best Content Marketing/Brand Journalism Site for our work with American Airlines Cargo’s Business Insights in PR Daily’s 2012 Digital and Social Media Awards.