Who We Are
Adfero Group is a pioneering public relations firm that integrates sophisticated digital strategies with traditional communications tactics to advance our clients’ public affairs or business agendas. Our novel mix of offline and online tactics helps corporations, associations and government entities communicate effectively in today’s constantly evolving media environment. As new communications methods emerge, we’ll be among the first to master them to ensure your organization is fully engaged in the conversations that matter.
About Our Name
In Latin, Adfero means “to carry or bring news.” In today’s “word of mouth” environment, our name also means we empower others to carry your news.
We not only help our clients communicate important information and ideas, but we also reach their target audiences by employing some of the most advanced and creative techniques available today. We don’t just talk about cutting edge. We live it. Every day.
About Our Team
The Adfero team is comprised of seasoned PR professionals whose diverse backgrounds and experiences form a powerful convergence of skills that are well-suited to serve a wide range of organizations. We not only serve clients – many of us were the client. Our talented team is made up of former:
- charitable organization staff
- political appointees in federal agencies
- presidential campaign staff
- senior aides on Capitol Hill
- trade association officials