Who knew that the effort to pass comprehensive health care reform in the early ‘90’s would become a pivotal event for Sue Zoldak, Sr. Vice President of Adfero Group? Here’s the story. While studying for her Master’s degree, Sue ran into the case study of “Harry and Louise” as part of her coursework. Intrigued by the fictional couple whose television ads are credited with launching the genre of advocacy advertising, Sue sought out the creator, Ben Goddard, for an internship at his public affairs firm. Sue had one goal in mind – to learn about issue advocacy and marry her passion for advertising withpublic policy. The rest is history.
In less than eight years, Sue went from intern to Vice President at Goddard Claussen. In the interim, Sue led award-winning teams of strategic and creative talent for clients in industries including pharmaceuticals, transportation, energy, education, health care, consumer electronics, and food and beverage. In 2009 and 2010, Sue’s stewardship of the “Harry and Louise” brand led her to manage two new ad campaigns as the public policy pop icons advocated for health care reform the second time around. Sue modernized Harry and Louise by launching Twitter and Facebook campaigns, resulting in a National Journal interview for the article, “Mystery of who tweets for Harry and Louise solved.”
Today, Sue Zoldak is a Senior Vice President at Adfero Group, a pioneering public relations firm that integrates sophisticated digital strategies with traditional communications tactics to advance public affairs agendas. Sue provides strategic counsel for a variety of issue advocacy, advertising and public relations efforts.
Sue brings her ability to create ground-breaking digital and social media campaigns, build grassroots coalitions, and provide leading-edge advertising and media strategy. She succeeds by bringing a Madison Avenue mentality to public affairs, unafraid to bring uncommon ideas to the table. Determined to get inside the mind of audiences and find out what gets them to act, Sue tirelessly seeks to deploy the right tools, but only as part of a sound strategy.
Sue earned a Master’s degree in Public Policy from the Georgetown Public Policy Institute. She earned a B.A. in Economics from the University of Michigan, where she also completed the Teaching Certification program in Secondary School Mathematics. She considers Cleveland, Ohio her hometown but on college football Saturdays can be found wearing Maize and Blue while rooting for the Michigan Wolverines.RECENT POSTS BY Sue Zoldak
- Starting Your Communications Career - March 21st, 2011