Assistant Account Executive
Marlena is ambitious and dedicated to her work: as a former student leader, as a professional, you name it. She's learned how to be proactive, ask the right questions and make anyone feel like a valued member of a team—skills that translate to just about any field. Combining these strengths with her passion for public relations, Marlena is always looking to acquire new knowledge and tell a story.
As an assistant account executive, Marlena works across practices to support Adfero's clients. Whether it's a healthcare, energy or a public affairs challenge, Marlena creates memorable communications and builds lasting relationships with her peers, clients and media personnel. She sets the bar higher for herself after achieving each of her (and her clients') goals.
Before joining the Adfero team, Marlena was an intern and Assistant Account Coordinator at a boutique agency, working on accounts in the personal, consumer and healthcare PR space. She focused on media monitoring, list development, content creation and targeted pitch writing to land earned media placements for these clients.
Marlena graduated from Penn State University with a BA in Public Relations and minor certificates in Digital Media Trends & Analytics and Psychology.
Little-known fact: Marlena lived in Australia for a year when she was just 10 years old.